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Centara Wins the 2007 San Diego Better Business Bureau Torch Award The Torch Award program honors companies who demonstrate exemplary ethical business practices, both in operations and in their relationships with employees, vendors and customers. The program is designed to promote not only the importance of ethical business practices, but the willingness and efforts made by outstanding businesses to uphold a marketplace that remains both fair and honorable. Each company was evaluated by a panel of judges from the business and academic community independent of the Better Business Bureau. The criteria used to evaluate Centara for this prestigious award included: 1) Commitment to and demonstration of ethical practices in the marketplace 2) High standards of behavior toward customers, employees, suppliers, shareholders and communities 3) Truthfulness and accuracy of advertising and sales practices 4) Ethical reputation among industry peers and in communities in which they do business 5) Long-term value of ethics policies to shareholders, customers and employees and 6) Training and communications programs to assist employees in carrying out established ethics policies. Centara is greatly honored to have been presented with this award for it is a reflection of our character and represents a commitment to the same principles on which our company was founded: Integrity, Teamwork and Trust. Centara's achievement will be featured in a special BBB Torch Award section of the February issue of San Diego Magazine.
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